The fast development of modern technologies and accessibility of information has brought about substantial changes to the ways women interact today. Many studies show female users are the most valuable consumer internet and e-commerce companies.
Brian Solis’s 2010 analysis shows females are the majority of visitors on Twitter, Facebook, Deli.ci.ous, Docstoc, Flickr, Myspace, Ning, Upcoming.org, uStream, Classmates.com, Bebo and Yelp. Sheryl Sandberg, COO of Facebook says women are not only the majority of its users, but drive 62% of activity in terms of messages, updates and comments, and 71% of the daily fan activity.
“Around the world, women are not full partners in driving the creation of new technology that will define their lives. This is not good for women and not good for the world. Women need to assume their rightful place at the table creating the technology of the future.”...............AnitaBorg, Founder, Institute for Women and Technology.
Microsoft partnered with 85 Broads on a remote working survey to kick off the “Your Office, Your Terms” campaign, to educate women on the benefits of remote working and the technologies. 85 Broads is a global women’s network whose mission is to generate exceptional professional and social value for its members.
Carolyn Leighton founded WITI, primarily a U.S. based networking group now a leading worldwide organization dedicated to empowering women worldwide to achieve unimagined possibilities and transformations through technology, leadership and economic prosperity.